Bright Tools Workshop: Be Your Customer

On April 28th, Bright Innovation held a second Bright Tools Workshop, Be Your Customer.  This  interactive workshop  taught some of the user research tools that we use in product development.   Tom Kubilius, president of Bright, led the class and discussed the importance of observational techniques and empathy scenarios and how they  enable you to gain insight into your customers’ world by helping you experience problems that they might encounter with a product.

In the video snippet from the workshop , see how the attendees were asked to perform a few tasks on a CD alarm clock. However, by giving them dark blurred glasses and bulky work gloves; an artificial scenario was created so they could experience these tasks as an elderly person with limiting abilities like poor eye sight and dulled sense of touch.